Although ABB is transitioning towards a prominently digital presence, there is still need for carefully designed documents in classic print formats, digitally available, as well as print on demand.
ABB has extensive visual guidelines for multiple types and levels of marketing materials. My challenge was to enhance any marketing message by presenting content in a structured, palatable, and inspiring manner, while keeping ABB's visual identity intact.
I also had to be prepared for on the fly changes, and keep the back end structured and organized, so that I could easily backtrack and repurpose archived content.
After studying the visual guidelines, I built my own InDesign template, carefully looking over every structural aspect, to work smart, optimize workflow, and keep quality consistent.
I aimed to create pleasing layouts with efficient white space usage and balanced spreads, all within the boundaries of the guidelines.
By being prepared and working in close proximity to ”the client”, I could quickly iterate and deliver, saving time and resources.
And by being thorough and detail oriented I delivered print material in a style and quality that reinforces the customers' impression of ABB as being best in class.